Vita
Fear mediocrity, not machines 〜 Fear mediocrity, not machines 〜
Fear mediocrity, not machines 〜 Fear mediocrity, not machines 〜
Fear mediocrity, not machines 〜 Fear mediocrity, not machines 〜
Fear mediocrity, not machines 〜 Fear mediocrity, not machines 〜
Fear mediocrity, not machines 〜 Fear mediocrity, not machines 〜
Fear mediocrity, not machines 〜 Fear mediocrity, not machines 〜
Fear mediocrity, not machines 〜 Fear mediocrity, not machines 〜
Fear mediocrity, not machines 〜 Fear mediocrity, not machines 〜
Fear mediocrity, not machines 〜 Fear mediocrity, not machines 〜
Fear mediocrity, not machines 〜 Fear mediocrity, not machines 〜
My Mantra
Rewire the process.
Rewrite the rules.
Experience
For the past eight years, I have climbed the ladder at Elbkind Reply, shifting my focus from conceptual to strategic and innovative thinking. Before that, I cut my teeth in concept development at Razorfish. Recently, I have been given the opportunity to return to academia as a lecturer.
Elbkind Reply, Hamburg
Director of Innovation
2025 - present
Hamburg University of Applied Sciences
Lecturer
2024
Elbkind Reply, Hamburg
Creative Strategy Director
2022 - 2024
Elbkind Reply, Hamburg
Senior Creative Strategist
2019 - 2022
Elbkind Reply, Hamburg
Concept Developer
2017 - 2019
Razorfish, Frankfurt
Junior Concept Developer
2015 - 2016
Razorfish, Frankfurt
Trainee Concept Developer
2014 - 2015
During my tenures at Elbkind Reply and Razorfish, I have had the pleasure of shaping the communication for the following brands.
Education
The more time passes since my studies, the more I appreciate them. Not so much for the content—I have forgotten most of it—but for the critical thinking skills and international perspective that continue to serve me well.
Rotterdam School of Management, Erasmus University
Master's Degree in Marketing Management
2013 - 2014
Charles University in Prague
Bachelor's Degree in Sports Management
2009 - 2012
And the learning never stops.
Section
Brand Strategy Sprint
2021
Sweathead
Strategy Summer Camp
2020
Recognition
I have been lucky to work at agencies that don’t prioritise chasing marketing awards. Instead, here are some accolades from outside the marketing bubble that I’m particularly proud of, especially the audience feedback from my latest conference talk.